Factors that Constitute a Great e-Commerce Website Design

E commerce design Denver has changed over the years. With Google releasing more algorithms every so often, businesses should adapt whenever possible; otherwise, they may risk business profits. More and more website design is fueled by the end user's experience. The following are factors businesses should consider when revamping their websites.

The Website Should Be Responsive

People are accessing websites while they are on the go. Whether they access websites from cellphones or a tablet, they should have the same experience. If they do not, then businesses will likely have a higher bounce rate. In order to give site visitors the same experience from visit to visit, websites should be designed to be responsive. Responsive websites adjust based on the device the website is being viewed from. With a responsive website, visitors are not surprised or confused, which allows them to have a better experience and supports sales.

Website Design Should Support the Sales Team

Having an effective business strategy means that every aspect of a business works in unison to achieve business objectives. As a result of this, a business’s website should also work to that end. The design of the website should steer people towards the checkout process. Additionally, the website should allow visitors to connect easily with sales team members when they have a question about a product or service.

Site Security Is Important to Website Design for Businesses

Another important factor that supports increased revenues is site security. With more and more businesses being hacked, many consumers more conscious about what businesses they choose spend their money with because they understand the risk of identity theft. Business owners should adopt a web design that helps put their customers and potential customers’ minds at ease.

Develop a Lightweight Business Website

Data use is a concern for many people who access the web. With many people browsing for business services on the fly, it is important that business sites are not draining them of their data with each visit. Businesses should focus on creating a simple, lightweight website that does not drain data. For instance, auto-play videos and pop-up ads should be limited so that users can have more control over their browsing experience.

Designing a website is both an art and science, especially e-Commerce sites. With a better design, many businesses will improve their numbers overall.

Methods of Improving Speed for E Commerce Websites

Speed is a major factor for e commerce websites. The average customer will only wait a few seconds for a page to load before abandoning it altogether. Of these customers, not all of them will return to complete a transaction later. The faster a website loads, the more a website is able to increase its conversions -- unfortunately, e commerce websites tend to be slower than other websites because they require significant resources. There are a few ways that web developers will often try to improve their page speed.

Using a Content Delivery Network A content delivery network (CDN) caches a website's static pages and images and delivers them from a faster third-party infrastructure. Both free and paid content delivery networks are available, with paid CDNs offering additional features such as traffic analysis and script "minification" (making scripts smaller). A CDN can substantially reduce server load, as all of the images and cached pages will come from an entirely external network. Reducing File Sizes for Images and Video Many e commerce portals have images, video, and other multimedia on their page. There are two things that an e commerce page can do: compress their images and video or host their images and video on an external site.

Either of these will improve speed. There are many third-party options for video in particular that let a webmaster bypass their own servers entirely. Webmasters can also go through their image files and make sure that the images themselves aren't larger than they have to be. Caching Pages on the Server Website caching essentially takes a copy of a page when it is generated and begins serving up that copy -- rather than forcing the server to recalculate all of the information on the page. The longer pages are cached, the less "fresh" the information on the website will be.

This may not be a problem for a website that doesn't update frequently, such as an e commerce portal that has a relatively static inventory. Webmasters struggling with speed may want to consider a professional e commerce design denver. It's often worth the investment to optimize a website in this way, as page speed will impact every transaction that takes place through the portal.

4 Book Marketing Secrets

Every self-published author eventually faces the task of marketing their book. Simply uploading the book onto a bookseller site is not enough to generate substantial sales. In order to achieve the kind of sales figures that help self-published authors carve a niche for themselves in the publishing world, you have to know the secrets of book marketing.

1. Get book reviews on social media.

Use your social media site to ask for book reviews. After you’ve posted announcements about how delighted you are that your book is finally in print, be bold about asking your social network contacts to review your book and post it online. Positive book reviews drive sales. Even if you have to give away free copies to get reviews, the end result is worth it.

2. Spend money and time on advertising.

Work with a website designer to get a web page started. You can even sell copies of your book online with e commerce design Denver. Place paid banner ads, text ads on commercial Internet sites, and ads on blogs to promote book sales. Just make sure you’re advertising to your target audience. 

Sign up with a site that targets readers for you and offers click-through tracking statistics, so you will be able to tweak your advertising campaign according to your results. Join online book clubs and reader sites. With a book, you must remember that you are also selling yourself as a person. Readers who can get to know you through their favorite book clubs will be more inclined to go through with a purchase.

3. Present yourself like a professional.

You can stand out from the rest of the crowd by presenting you and your book as a publishing agent would. Use business cards to introduce yourself to independent bookstore owners and other retail establishments that you think might carry a few copies of your book. 

Attend book conferences and trade fairs and hand out your business card freely. You’re better off getting business card printing services online, rather than printing them on a home printer. With online business cards, you’ll get a high quality of card stock and a broad variety of designs from which to choose from. At a minimum, print your name, your book title, and contact information such as your business website address or email.

4. Embark on a guest blog tour.

Approach blog sites and ask if you can make a guest appearance, or publish on their site. Bloggers are usually anxious to fill their site with fresh content, and most will say yes to your request. You can either do a question and answer interview for the site, publish a tempting excerpt of your book or write about writing. 

Your presence on other sites will grow your audience exponentially. With the popularity of self-publishing, more authors are finding themselves the master of their own marketing strategies. If you follow these tips, you’ll be well on your way to reaping the full benefits of your hard work.