E commerce design Denver has changed over the years. With Google
releasing more algorithms every so often, businesses should adapt whenever
possible; otherwise, they may risk business profits. More and more website
design is fueled by the end user's experience. The following are factors
businesses should consider when revamping their websites.
The Website Should
Be Responsive
People are accessing websites while they are on the go. Whether they access
websites from cellphones or a tablet, they should have the same experience. If
they do not, then businesses will likely have a higher bounce rate. In order to
give site visitors the same experience from visit to visit, websites should be
designed to be responsive. Responsive websites adjust based on the device the
website is being viewed from. With a responsive website, visitors are not
surprised or confused, which allows them to have a better experience and
supports sales.
Website Design
Should Support the Sales Team
Having an effective business strategy means that every aspect of a business
works in unison to achieve business objectives. As a result of this, a
business’s website should also work to that end. The design of the website
should steer people towards the checkout process. Additionally, the website should
allow visitors to connect easily with sales team members when they have a
question about a product or service.
Site Security Is
Important to Website Design for Businesses
Another important factor that supports increased revenues is site security.
With more and more businesses being hacked, many consumers more conscious about
what businesses they choose spend their money with because they understand the
risk of identity theft. Business owners should adopt a web design that helps
put their customers and potential customers’ minds at ease.
Develop a
Lightweight Business Website
Data use is a concern for many people who access the web. With many people
browsing for business services on the fly, it is important that business sites
are not draining them of their data with each visit. Businesses should focus on
creating a simple, lightweight website that does not drain data. For instance,
auto-play videos and pop-up ads should be limited so that users can have more
control over their browsing experience.
Designing a website is both an art and science, especially e-Commerce sites.
With a better design, many businesses will improve their numbers overall.
Speed is a major factor for e commerce websites. The average customer will only wait a few seconds for a page to load before abandoning it altogether. Of these customers, not all of them will return to complete a transaction later. The faster a website loads, the more a website is able to increase its conversions -- unfortunately, e commerce websites tend to be slower than other websites because they require significant resources. There are a few ways that web developers will often try to improve their page speed.
Using a Content Delivery Network
A content delivery network (CDN) caches a website's static pages and images and delivers them from a faster third-party infrastructure. Both free and paid content delivery networks are available, with paid CDNs offering additional features such as traffic analysis and script "minification" (making scripts smaller). A CDN can substantially reduce server load, as all of the images and cached pages will come from an entirely external network.
Reducing File Sizes for Images and Video
Many e commerce portals have images, video, and other multimedia on their page. There are two things that an e commerce page can do: compress their images and video or host their images and video on an external site.
Either of these will improve speed. There are many third-party options for video in particular that let a webmaster bypass their own servers entirely. Webmasters can also go through their image files and make sure that the images themselves aren't larger than they have to be.
Caching Pages on the Server
Website caching essentially takes a copy of a page when it is generated and begins serving up that copy -- rather than forcing the server to recalculate all of the information on the page. The longer pages are cached, the less "fresh" the information on the website will be.
This may not be a problem for a website that doesn't update frequently, such as an e commerce portal that has a relatively static inventory.
Webmasters struggling with speed may want to consider a professional